Virtual meetings and events – where attendees participate in a trade show experience on the Internet – have long been considered a substitute and a threat to face-to-face events because of their lower cost to produce and ease of attendance.
According to CEIR’s 2016 Changing Environment of Exhibitions Study 64% of marketing executives said that in-person corporate events are effective in helping the company achieve their goals. This was second only to in-person meetings which was 90%.
The proliferation of digital media does not have to overshadow tried and true face-to-face marketing. The truth is old school can be downright revolutionary in helping you build relationships that lead to increased sales.
Get the details in our newest White Paper Is Face-to-Face Marketing “Old School”?
“Is Face-to-Face Marketing Old School?” explores how the blending of face-to-face strategies with virtual tools can measurably enhance the value of medical device event marketing programs without incremental costs.