Lexus wanted to break the mold of the typical Ride & Drive event for journalists in their effort to create a memorable, shareable, ‘wow’ moment.
RED BULL and home-made planes flying off a pier. What’s not to like?
Samsung’s Galaxy Note 10.1 launch was positioned in a variety of environments as the solution for photography, fashion, gaming and education.
As the headline sponsor of the Tournament of Champions, Hyundai had a great opportunity to get in front of an affluent, captive audience—over the airwaves and onsite.