This is the second season MC² brought Samsung to Fashion Week. Samsung’s sponsorships gives them presence in several locations at the week-long event and plenty of opportunities for social media exposure.
Galaxy Studio One in the Fashion Week lobby at Lincoln Center evokes a premium look and feel with glass, pierced-cut, backlit walls and jewelry-style cabinetry.
The two-level Galaxy Studio is backed with life-size murals of New York City brownstones. Each window becomes a showcase for Samsung products and gear (smart watches and VR goggles). The glitz is accentuated by neon giving glitter and glam to Samsung products blinged out with Swarovski crystals. An elite backstage area was tucked away for VIPs, A-listers, celebs and influencers.