World-famous LEGO artist, Adam Tucker built a model made entirely of LEGOs to demonstrate McAfee's Security Connected environment at the RSA show. Then, MC² created the Security Connected game. Examine the LEGO model and make your best guess as to how many LEGOs were used. The game proved to be a winning strategy for drawing more attendees to – and keeping them at – McAfee’s booth. Incorporating the game into the exhibit design created a show floor attraction and an booth activity to truly immerse visitors in the McAfee brand.
For additional photos, visit McAfee's complete Flickr set.