Hyundai's elite models are showcased on outdoor podiums at a pro golf event in Hawaii. A golfer tees off against a backdrop of Hyundai's Genesis model. Hyundai was visible everywhere including the Fan Zone. MC2 spotlighted the new Equus at the high profile gala dinner.

Hyundai — Tournament of Champions Golf Event

The Hyundai Tournament of Champions golf event was held in January at multiple locations, simultaneously, throughout Maui, HI. Hyundai took over the island with sophisticated car displays and signage at strategic spots for maximum exposure. Vehicles were placed on branded architecture in highly visible areas throughout the course, at high-end retail environments, and at each high profile function associated with the Tournament of Champions.

MC² worked in collaboration with Innocean Worldwide, Hyundai’s Agency of Record who created the branding and artwork guidelines.

Download the case study.