Grassroots marketing events have taken some of the pressure off of the car buying consumer; making their first interaction with the brand a positive one.
Samsung’s sponsorship at Mercedes-Benz Fashion Week gives them a strong presence at the week-long event. MC²’s design offered plenty of opportunities for social media exposure.
Lexus wanted to break the mold of the typical Ride & Drive event for journalists in their effort to create a memorable, shareable, ‘wow’ moment.
Samsung Note attends star-studded premiere of Baz Luhrmann’s “The Great Gatsby” held at Lincoln Center.
As the headline sponsor of the Tournament of Champions, Hyundai had a great opportunity to get in front of an affluent, captive audience—over the airwaves and onsite.