Mammoth springs to mind when describing MC2's design for Samsung Electronics at the Consumer Electronics Show. The large "hoods" had video projected on the interiors. MC2 managed the intricate technology requirements of the consumer electronics giant. The MC2-produced facade for Samsung at CES was constructed from stretched fabric.

Samsung — The Avenue of Discovery

Sweeping walls of pure white. Video animations inside the “hood” over product zones. Linked monitors showing mosaicked videos. If you are looking for high tech purity, go no further than Samsung at the International Consumer Electronics show. Their booth space was large, the architecture dynamic and their message larger.

Does that rule out the “Samsung-approach” for your exhibit? Of course not. Your size may not be 125×224, but clean lines, our EcoFlex™ technology for fabric walls, and compelling video content are within reach of the most reasonable budgets.