World-famous LEGO artist, Adam Tucker's model of McAFee's  Security Connected environment. Attendees could inspect the display and make their best guess as to the number of LEGOs that were used. MC2-created event asked attendees to make their best guess by selecting a number of the Security Connected game board. MC2's game event around the LEGO display gave the sales team an opportunity to strike up natural conversation with attendees.

McAfee — Building blocks for security at RSA Show

World-famous LEGO artist, Adam Tucker built a model made entirely of LEGOs to demonstrate McAfee's Security Connected environment at the RSA show. Then, MC² created the Security Connected game. Examine the LEGO model and make your best guess as to how many LEGOs were used. The game proved to be a winning strategy for drawing more attendees to – and keeping them at – McAfee’s booth. Incorporating the game into the exhibit design created a show floor attraction and an booth activity to truly immerse visitors in the McAfee brand.

  • The promotion won Bronze for Best Use of Integrated Media in the First Annual E.X.C.I.T.E. Awards from Expo magazine
  • Received a Galaxy Silver Award for Design: Trade Show Booth Display.
  • The exhibit was the cover feature in the April 2013 issue of EXHIBITOR magazine.

For additional photos, visit McAfee's complete Flickr set.

Read the case study.