Interacoustics, manufacturer of hearing testing equipment/audiological instrumentation wanted an elegant translation of the new look for their brand.
We interpreted that request with a design that used simple shapes reminiscent of the sound bars on an audio device and calm tertiary colors.
The inspiration for the design was sound and its opposite—silence. The space was imbued with a sense of stillness and quiet. The result transcended mere interpretation to capture the essence of the Interacoustics’ brand.
The 20×20 version of Interacoustics’ exhibit won Best in Show for island booth at the AAO-HNS show (American Academy of Otolaryngology—Head and Neck Surgery) meeting the criteria of appearance, education and activities.