Visitors were greeted by an imposing 70 meter long and 6 meter high point-fitted glass wall. The upper level overlooked an open-plan design—a perfect venue for casual conversation and people watching. MC2 also showcased, in a runway-style space, various new auto models as well as vintage cars, whose engines were manufactured or restored using foundry technology. MC2 designed upper level air conditioned conference spaces where 15 meetings could be held concurrently The upper level also offered delectable food from a professional caterer.

Hüttenes-Albertus – Markenstratgie

MC² Europe sollte die Marke Hüttenes-Albertus eindrucksvoll, traditionell stark und wegweisend präsentieren. Der CI-gerechte Markenauftritt positionierte sich dabei nicht nur mittels räumlicher Größe, sondern auch durch seine Konsequenz im geraden Design und durch die besonders anschauliche Inszenierung der Produkte.

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