MC2 was challenged to clearly demonstrate intelligent, easy control of Hisense’s new VIDDA TV and remote control through live interaction. We chose to position Hisense as an exhibit destination where attendees could experience Hisense smart technology and the VIDDA brand.
The brilliant, colorful world of Hisense came alive on the show floor of the International Consumer Electronics Show (CES). The four monoliths at the entrance of the exhibit had a huge impact on the attendee experience. Visible from the main Central Hall doors they worked together to draw attention to Hisense and Hisense's VIDAA TV brand.