MC2 designed Epson's booth to accommodate both large and small spaces. One view of the booth design shows specification charts in the foreground while freshly minted prints dry in the background. A view of the art gallery of works which MC2 recommended be printed right on the show floor. Another view of the art gallery of works which MC2 recommended be printed right on the show floor. MC2's Epson booth design included a spacious refreshment area.

Epson — Worldwide stand design

Epson's corporate design, which was elaborated by MC² Surope and which the company uses worldwide, needed to be consistent and expressive. At the same time it had to take into account the various trade shows that Epson attends. In such settings, the Epson brand conveys expertise, and is inviting, clearly structured, technically oriented, groundbreaking, price conscious and innovative.

The goal was to forcefully convey the adage “practice what you preach” by using only Epson products at the company's stand during the various shows, with the aim of heightening identification with the Epson brand.

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