When the recession hit, it was not appropriate to host off-site celebrations at the HD Expo. Fast forward to 2014. The HD Expo, for designers, architects, developers in the hospitality industry, is packed and Durkan is ready to reinstate its party on the first night of the show.
And with MC²'s help, they did. Not over the top, not staid and conservative, but a fun, elegant evening for 900 guests.
We chose the venue, negotiated the contracts, booked the entertainment and handled on-site management. We set up a display of Durkan's most luxurious flooring designs and mirrored that on the hotel's marquee overlooking the Strip. The party, based on Durkan's exhibit theme “Imagine That,” showcased a 10-piece band, and – imagine this — a floating bubble with a real, live dancer inside.