MC2 Builds Enormous 40ers Helmet for Toyota at Levi Stadium There's now a gigantic 49ers football helmet just outside the entrance to Levi stadium. Fans can walk right inside Toyota's gigunda helmet to see displays of team photos. MC2's brainstorm was the basis of the design for the helmet. The 13-foot high helmet was lovingly sanded and burnished using automotive products. The MC2-designed helmet for Toyota is now the go-to meeting spot for fans.

Brainy thinking puts a huge 49ers helmet outside Levi's® Stadium

When Toyota's ad agency was looking for experiential support for the auto company's sponsorship at Levi's Stadium in Santa Clara, a spontaneous suggestion from MC²'s creative team won the day. That's why there is now a gigantic 49ers football helmet just outside the entrance to the stadium.

The helmet is an incredibly accurate replica of the classic gold-white-and-red 49ers headgear. Standing 13-feet high and just as deep, it's big enough for fans to walk right inside through a gate in the face mask to see displays of team photos. Installed in late November 2014, it immediately became the go-to meeting spot for fans. “Meet you at the Helmet!” has become the latest cry.

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