A view of the hall leading to the AT&T AdWorks lab designed by MC2. Another view of the hall leading to the AT&T AdWorks lab designed by MC2. Inside the AT&T AdWorks lab designed by MC2.

AT&T AdWorks — Enlivening the audience experience

AT&T AdWorks is an immersive environment that is as fun as it is high tech. The workshop-style space delivers AT&T AdWorks’ message on emerging ad solutions and technologies.

MC² engineered the original designs incorporating AT&T AdWorks’ feedback and balanced that with our experience in building installations of this kind. We managed the project and all its creative partners as well as building and installing the components of the lobby, entrance hall and Lab itself.

Download the case study.